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The Art of Leadership Conference Brings Innovation and Insight to Toronto

June 10th, 2011

By T. U. Dawood

The Art of … Productions just held a fabulous 5 world class speaker event in Toronto on Leadership.  This inaugural The Art of Leadership conference featured five internationally renowned bestselling authors and visionaries: Patrick Lencioni, Ann Rhoades, General Rick Hillier, Tim Sanders and Tom Rath.  Ron Tite hosted the event.

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The day’s biggest draw was Patrick Lencioni who is not only the Founder of The Table Group, but a New York Times Bestselling Author of multiple books including “The Five Dysfunctions of a Team” & “Getting Naked,” both of which he quoted from repeatedly during his presentation. He was full of insight and charm and very clearly worked through the importance of building an open dialogue based on strong trust in one’s workplace. These same pillars apply equally well to a marriage or any important relationship.

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Ann Rhoades spoke next, focusing on “Corporate Culture & Employee Retention.” The former Chief People Officer at Southwest Airlines & Bestselling Author of “Built on Values,” Rhoades was truly genius and my personal speaker of the day. To the point and full of gem after gem of solid tips on top customer service, she was possibly the best speaker on Customer Service I’d heard and someone whose examples I found both logical and inspiring and whose roadmap for accomplishing culture change was actually full of practicable steps. Her speech alone was worth the admission to this seminar.

General Rick Hillier followed, focusing his talk on “Leading Change & People Development.” The former Chief of the Defence Staff of the Canadian Forces & Bestselling Author of “Leadership,” General Hillier had the crowd enraptured from beginning to end of his witty, engaging speech. There was a lot of common sense substance to his words and he made the key to leadership seem simple and possibly even easy. His real life examples from his family and career effortlessly supported his core analysis and system of team building.

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Tim Sanders spoke next and his topic was “Talent Management & Future Trends in the Workplace.” The former Chief Solutions Officer at Yahoo! & New York Times Bestselling Author of Love is the “Killer App,” Sanders did not have as much charm or ease on stage as some of the earlier speakers but his real life example of what Yahoo! Did wrong during the crisis and ways they could have done better and opportunities that came their way that they neglected, was an insightful and valuable talk nonetheless. His speech also spoke to the heart with roots in the works of Napoleon Hill, Dale Carnegie and other great teachers on the importance of understanding life’s gifts are abundant and there is plenty to go around.

Tim Sanders autographs books

Tim Sanders autographs books

The final speaker for the day was Tim Rath who talked on “Employee Engagement & Strengths Based Leadership.” The Global Practice Leader at Gallup & #1 New York Times Bestselling Author of “Strengths Finder 2.0” & “How Full is Your Bucket?,” Rath was another highly anticipated speaker. Although he too was not as engaging on stage as some of the other speakers, his insight into the importance of focusing on people and company strengths rather than weaknesses and how the impact on that can be measured was very interesting to learn.

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Overall, this was one of the strongest The Art of … Productions events with a lot of substance and insight – as promised “an exciting blend of cutting edge thinking and real world experience” – and was well worth attending.

Photo Credit: T. U. Dawood

This article was originally published in DelectablyChic!

business trends, entrepreneurship, events, managing money, money and power, money and relationships, women leaders , , , , , , , , , , , , , , , , , , , ,

No More Need to Freeze Your Credit Cards Shopaholics …

July 20th, 2010


Shoo, Jimmy Choo!: The Modern Girl’s Guide to Spending Less and Saving More

Reviewed by T. U. Dawood

Catey Hill is the online money expert for the Daily News Web site and has put together a humorous and practical money guide for gals aptly tiled, “Shoo, Jimmy Choo!”


Tailor made for all you Shopaholics out there – yes, I mean you – this self-help book targets those of you with the gorgeous shoes, but also heavy debt.


Remember when our favourite Shopaholic froze her credit card in ice to stop herself from spending it?


Well, there are simpler ways and Catey is determined to share them with her target audience, ambitious and fashionable girls in their twenties and thirties.


She has an engaging writing style, a relatable approach and plenty of worksheets and exercises, all of which help her readers better understand why they spend themselves into debt and how they can get out of that quicksand.


She covers the gambit from student loans to car payments, investing to saving for property, and so forth, all with clear guidelines for taming your financial demon so you can say shoo to designer shoes and take control of your spending immediately.


Catey Hill

Catey Hill Profile

former Forbes Financial Marketing Manager

Money Editor for New York Daily News Online

Hometown: Atlanta, GA

Current Residence (City, State): New York, NY

Education:
- B.A. in Psychology, Business Minor from Tulane University
- M.A. in Journalism from the University of Texas at Austin

Professional Background:
-
Author, Shoo, Jimmy Choo! The Modern Girl’s Guide to Spending Less & Saving More (Sterling Publishing, $14.95)
- 6 years of professional marketing experience, including working as the Financial Marketing Manager for Forbes
- 6 years of professional writing experience, including my current position as the Money Editor for the New York Daily News online

managing money, money and happiness, money and power, spending money , , ,

Why You Should Start Saving Money Now

July 4th, 2010

This is an article originally published by Emma of JaneHasAJob about why young women should start saving money ASAP.  There is nothing new here, but it’s a great reminder about the value of starting saving early.  Not only can take more chances, it’s much easier to earn more from less because of compounding interest.  At LADIESFUND™ , we believe that investments are about investing in yourself to give yourself a better life.  When you start now, you can also start with less.  That frees you to enjoy life now and later.

Why You Should Start Saving Money NowIf you’re in your mid-twenties, the idea of saving for retirement now may seem like a joke. You barely have two nickels to rub together after paying for rent, food, clothing, your iPhone bill, weekly pedicures, and Spot’s dog treats.

But I’m here to tell you that you should find ways to cut expenses and redirect that money into investments. Now. Because there are some advantages to investing early that are really too good to pass up.

1. The Younger You Are, the Riskier Investments You Can Make

You might be thinking: “Riskier! How is that a good thing?” It’s good because as a general rule of thumb, the riskier the investment, the higher the potential return. Someone who is going to retire in five years probably shouldn’t invest in the rumored “next big thing” because if the investment turns sour, they’ll have to sell and lock in their losses because they need the money to live on. But if you’ve got decades until retirement, you can afford to bet on up-and-coming industries and take chances on your investments—because if it doesn’t pan out, you have time to recoup. And if that new stock does pan out—well, you could see a sky-high return on your investment that provides you with capital to invest even more broadly.

2. You Can Make Money from Money from Money

This is due to compound interest—and if you start investing young, you’ll have a longer to time to let compound interest work its magic. If you invest $1000 in an account that compounds monthly at a rate of 1%, then each month 1% of your investment will get added into the pot. After one month, you’ll have $1010 in your account. The next month, you’ll earn 1% of $1010, not $1000, so $10.10 will get added back in. Over time, this makes a big difference. If you invest $1000 now in an account earning 8% effective interest rate per year (an aggregate of the per month interest rate) compounded monthly, in 10 years it’ll be worth $2,219.64. If you added an additional $500 to that account each year during the 10 years, you’d have $9,842.39 at the end. The more money you put in early, the more you’ll make off of the interest that accrues—which is making money (compounded interest) off of money (interest) off of money (initial investment or principal).

3. You’ll Give Yourself Freedom—Not Just for Retirement, but to Live Your Dreams

It sounds really cheesy, but it’s true. Retirement doesn’t need to be your only goal when saving. You can also look at it as earning freedom. If you put away as much money as you can now and let it ripen into a nice pot of savings, you can take that money later in and do what you’ve always wanted to do. You can start your own company, hang a shingle as a lawyer in private practice, start an independent consulting business. The point is, you’ll have a nice cushion from saving early, which might give you the confidence and safety net you need to go it alone—to be your own boss.

Watch for future posts on how to trim some of your expenditures, and what to do once you have money set aside to invest.

managing money, security , , , ,

Prospere Magazine - Cecilia Attias Foundation for Women Dialogue for Action & the New York Forum

July 2nd, 2010

By T. U. Dawood

The energy and essence of Davos came to Manhattan with the New York Forum, the brainchild of Moroccan-born Richard Attias who produced the World Economic Forum in Davos for 15 years, then launched the Clinton Global Initiative. This two day forum drew “5 billionaires, 70 speakers and 325 chief executives and directors of the biggest companies in the U.S. and Europe.”  Day 3, his wife Cecilia Attias (former wife of Nikolas Sarkozy) held her own Cecilia Attias Foundation for Women’s Dialogue for Action, which brought together top tier “NGO leaders, experts and influencers from the private and public sectors.”

Attias described the New York Forum as an attempt to “jump-start a new paradigm for growth and progress” with the mission to create an action plan to be sent to policymakers at the G-20 summit in Toronto, which was held in late June.  It was a power networking event as well as a paperless one. Every Forum panelist and speaker received a free iPad pre-loaded with the names, bios and email address of every other participant to show them first hand the new innovations they would be debating as well as facilitate networking.

Some of the highlights of the New York Forum included biting comments by Rubert Murdoch, practical approaches by Cathleen Black (President, Hearst Magazines, and Member of the Board, IBM and The Coca-Cola Company) and richest man in the world Carlos Slim Helú discuss hot growth areas.  Murdoch expressed his disappointment in President Obama’s policies, while Black revealed that she was not worried about paper magazines going obsolete anytime soon.  Helu revealed that the best areas to start a business today were in an emerging country such as Chile, Brazil, Argentina, Colombia, Uruguay, or their Latin American neighbors.  Even Nobel Prize winner Edmund Phelps stated, “There’s been a tremendous loss in dynamism in the U.S. economy.” That being said, Slim still felt the US leads in “technology, creativity and innovation.”  He cited Intel and Apple as key American successes.

Although there were a scattering of women at the New York Forum, they were the majority at the Dialogue for Action where discussions were divided by regional area with a strong and sincere emphasis on solution-seeking objectives along with the focus on identifying the main issues facing women per continent.  Some key speakers included Cindi Leive, Editor, Glamour Magazine, Dina Powell, Chairwoman, Goldman Sachs Foundation, Sila Calderon, Former Governor of Puerto Rico, Minister of State Innocence Ntap, Senegal, Zeinab Salbi, President, Women for Women International and Dr. Edit Schlaffer, President, Women Without Borders.

Topics such as HIV-positive women, maternal mortality, sex trafficking and the integration of  muslim women into American life provided a basis for important and timely discussion.  These were real issues debated by people close to the topics and audience members who were equally dynamic and passionate on the topics. There were also fantastic opportunities to networking and synergies to be developed right at the one-day Dialogue for Action itself.

“We need to work now to find implementable solutions and give a voice to the millions of women who are not able to speak out on their own,” stated the founder. She emphasized the importance of monitoring and seeing through the action-based initiatives decided upon at the end of the conference and the plan for local regional meetings to be organized as part of the follow-up. The International Herald Tribune was the Official Media Sponsor of The Dialogue for Action with The World Association of Non-Governmental Organizations (WANGO) as the strategic partner for the event.

Original Article was published in Prospere Magazine

making money, managing money, money and power, money and relationships , , , , , , , , ,

T U Dawood Interview with Cécilia Attias

June 24th, 2010

By T. U. Dawood

Manhattan, June 24, 2010

Cecilias Attias Foundation for Women Dialogue for Action at the Grand Hyatt Hotel, as part of the New York Forum

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Here is the transcript from that interview:

T U Dawood: Hi, this is T U Dawood, and I’m here with Cecilia Attias

Cecilia: Good evening!

T U Dawood: Thank you for putting together the Dialogue for Action Forum here in New York City.

Cecilia: I launched my foundation a year ago here in New York City and I wanted to get NGOs together around the world, and so we had more than 30 NGOs here today, during the day, and we had over 40 speakers from all over the world, all talking about the major issues.

T U Dawood: In addition to dialogue, do you have action plans as well, or is the focus just facilitating a process of dialogue for potential action?

Cecilia: No. It’s facilitating dialogue of course but the priority is action. That’s the way it works in the Forum. Talking, and finding solutions, and then trying to change things.

T U Dawood: We have a lot of women entrepreneurs that will be watching this. Are there any tips you have for them as they’re starting out their own careers?

Cecilia: It’s not easy for women today. Even in our developed world, women live three lives: working, raising our children, and we have to be take time for ourselves. So, the only thing we have to do is try to be ourselves, and be positive. I mean, and if they figure it out, I mean, it’s not that much, we just have to find ourselves, right here.

T U Dawood: Thank you so much Cecilia,

Cecilia: Thank you so much!

CÉCILIA

Cécilia Attias has dedicated her life to service; as a mother, a wife, a committed public servant, an activist and an ardent supporter of women’s rights.

Born in France, Cécilia honed strength and fortitude early in life. After studying law at L’University Assas, she began her political career serving as a parliamentary assistant. Cecilia consistently served the people of France in many capacities; from 1989 to 2002 in Neuilly’s city hall and at the Assemblee Nationale, in 2002 in the office of the Minister of Interior, where she became deeply involved in women’s rights and issues relating to domestic violence, immigration, assimilation and crimes against children, in 2004 as Advisor in Ministry of State, Economy, Finance and Industry, and in 2005 as Chief of Staff for the UMP Party. Cécilia saw firsthand the suffering and pain of the victims and made a vow to use her influence and status to make a difference.

In 2007, Cécilia Attias became First Lady of France, where she continued to work with those in need. Never one to shy away from adversity, in 2007 Cécilia again showed her fortitude and determination to improve the lives of others. As First Lady, Cécilia successfully negotiated with General Muammar Ghadaffi the release of five Bulgarian nurses and a Palestinian doctor imprisoned on Libya’s death row.

Today, Cécilia serves as President and Founder of the Cécilia Attias Foundation for Women. She uses her knowledge of the communications industry to aid her philanthropic efforts.

entrepreneurship, managing money, money and power, security , , , , , , , ,

Interview with Deborah Bailey at the New York Forum

June 23rd, 2010

By T. U. Dawood

Deborah and T U Dawood at the New York Forum - photography by James McCloskey

Deborah and T U Dawood at the New York Forum - photography by James McCloskey

Had the pleasure of interviewing Deborah Bailey at the New York Forum.  Transcript of the interview is as follows:

Hi, I’m T U Dawood, here with Deborah Bailey, and I’m very excited to hear her give tips for young women starting out in finance, on Wall Street, or in business.

Deborah: Banking/finance is not a field where women tend to be particularly encouraged to enter. However, I think that women have both an intuitive side as well as an analytical side, which makes for a powerful combination when you put those together.

Tara: Deborah, what would you say to banks who, for example, would like to have more female customers, but who keep creating instruments such as derivatives, hedge funds, and more aggressive, risky, short-term instruments, while a lot of the women are risk-averse, want longer tenure instruments that are more ethical?

Deborah: I think most financial institutions obviously are very diverse and they will work with you, and work with all types of people, including women who start up businesses, venture capital areas, etc. and they provide a lot of financial consulting and financial counseling as well. So, it’s a matter of finding the right department and going there.

Tara: Thank you Deborah!

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Deborah P. Bailey

Director, Governance, Regulatory, & Risk Strategies

Deborah Bailey is a director in Deloitte & Touche LLP’s Governance, Regulatory, & Risk Strategies practice. She has more than 35 years experience in navigating and directing a variety of supervisory programs at large federal regulatory agencies.

Most recently, Deborah served as the deputy director of the Banking Supervision and Regulation Division at the Board of Governors of the Federal Reserve System. In this role, she was responsible for numerous supervisory programs and risk management, and oversaw the supervising of U.S. banking organizations and foreign banking organizations operating in the United States.

Prior to joining the Federal Reserve in 1997, she served as the New York field office director for six years at the Office of the Comptroller of the Currency, where she began her career in 1973.

She holds a bachelor of business administration degree in banking and finance from the University of Georgia in Athens, GA.


entrepreneurship, managing money, money and power , , , , ,

Style, Success, Sex and the City

June 17th, 2010

By T. U. Dawood

Women of Influence marked June as the month for Style, Success and Sex in the City.  They celebrated the release of Sex and the City 2 with an exclusive showing of the film and a speech by Natasha Koifman, Canada’s premier publicist.  They then invited Bonnie Fuller, media mogul, to come from New York City to be keynote for their Deloitte Women of Influence luncheon series.

Bonnie Fuller addressing the attendees

Both these eminent women spoke about style, success and most importantly, being true to oneself. Natasha shared stories from her journey to success through comparisons to the journeys made by the four lead characters of the film SATC2, and she also gave key tips to the avid audience.  Bonnie was equally authentic and personal, relating the ups and downs of her journey while being a genuine inspiration to the women in attendance.

Natasha, who is founder and President of NKPR public relations firm, took time out to share some advice for Prospere readers, “I think the key (for women entrepreneurs) is following a passion.  I really believe if you are passionate about what you do, do good work and are honest – you will always succeed.”  She also related, “We listen to our clients and really understand what success looks like to them and then deliver results based on that.”

Natasha Koifman

Natasha Koifman

Bonnie Fuller was a very sincere, down-to-earth speaker whose “Reach for the Stars” talk ran the gambit, from career advice to relationship wisdom.  The high-powered magazine editor is not only Canadian born, but was the editor of Flare magazine before moving on to Cosmopolitan, Glamour and Us Weekly.  Her latest venture hollywoodlife.com is a foray into the world of digital publishing.  A wife and mother of four, Bonnie has also published The Joys of Much Too Much: Go for the Big Life–The Great Career, The Perfect Guy and Everything Else You’ve Ever Wanted (Even if You’re Afraid You Don’t Have What it Takes).

Carolyn Lawrence (left), Women of Influence President and Bonnie Fuller (right)

She spoke from the heart, urging the women in the audience to live their lives with passion, doing what they love.  “You are your best customer,” she explained, asking, “Would you buy your own product?”

“There is no better day than today to start living the life you want to live,” she advised.  Citing her admiration for Madonna and her own need to continually reinvent herself to stay fresh and interesting, Bonnie spoke about going after what she wants, life’s ups and downs, “juggling” work and family and doing the best she can.

Bonnie’s talk was preceded by a special Find Your Passion workshop led by Women of Influence President Carolyn Lawrence.  Although both Natasha and Bonnie’s speeches were inspiring, Carolyn’s workshop was particularly special because her walkthrough exercises made participants re-examine not only their career goals, but their passions.  Almost every participant found that what she thought was her dream job wasn’t necessarily her dream job but it was a means by which she could tap into certain passions.  Once those passions were narrowed and focused, a better, easier, more natural job sometimes pops up that would bring much greater joy and success.

Photos courtesy of Tom Sandler

Originally published in Prospere Magazine

entrepreneurship, making money, managing money, money and happiness, money and power , , , , , , , ,

Divas in the City

May 31st, 2010

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Come on out this Thursday to the Divas in the City first Forum for Fabulous!  I’m speaking on the sexiest topic of all:  MONEY!

Divas In The City- Toronto’s Female Forum For Fabulousness

When 3rd Jun 2010 from 18:00 to 21:30
Where  The Spoke Club 600 King Street West Toronto, Ontario (Canada)
Cost $60/ticket Groups of 4+ Divas: $45/ticket
*Each Diva receives a giftbag.
Special additional $6 OFF tickets if you cite my name Tara U. Dawood with the discount code DITC
Website http://divasinthecity.eventsbot.com/

She’s got the upwardly mobile 9-5, company blackberry, one bedroom plus den, Pilates class pass and a weak spot for VIP sample sales. Everything is good on paper, but she’s searching for something more…and that’s not code for “boyfriend”. Call it meaning, passion or joie de vivre: She wants to be Diva-fied.

- Are you living it large with fabulous Coach bags and Manolos but worried about making mortgage payments?

- Does grandma bug you about when you’ll “settle down?”

- Are some men intimidated by your success?

- Do you play “nice” at work because you fear being called a bitch?

- Are lifestyle differences (friends in the burbs) making friendships harder to maintain?

- Have you hit a plateau in your fitness regime?

Women are poised to take over the world. Yes, we love outrageous proclamations –almost as much as outrageous footwear – but hear us out. We love men, we want men, but we don’t necessarily need them. We are starting businesses, buying real estate, traveling the world, postponing motherhood and staying single on purpose. (Gasp! On
purpose??) Yes, on purpose. Grandma may shake her head in bewilderment at your unfettered womb– but we hear ya sistah. We understand. We hear it all too. When we choose to be ready, it will happen. We’ve learned that no love can succeed without self-love. So let’s revel in that: honest, unconditional, unabashed self-love. That is what Divas in the
City is all about - loving yourself. We believe Toronto needs a forum for the fabulous females in our city – the movers and shakers who make no excuses for who they are.

Divas in the City presents the city’s first Forum for Fabulousness. This event is an opportunity to join forces with other women who revel in their strengths and stay true to their values. Divas in the City is a socially driven, goal-directed event that will feature seven experts in areas that are essential to the urban woman’s lifestyle:

1. Money- Divas & Money
Did you come up short for last month’s rent/mortgage after that sample sale?

2. Food- Divas & Nutrition
Is “diet” part of your daily vocabulary?

3. Fashion- Divas and Style
Are you bored of your style and wanting to personalize your look?

4. Purpose - Divas and Goal Setting
Does the term “Goal Setting” remind you of a cheesy exercise from corporate HQ?

5. Fitness- Divas and Physical Health
Do you keep your gym membership solely out of guilt?

6. Sex- Divas and Relationships
Does it feel like they lied when they told you women “peak at 35”?

7. Beauty – Divas and Self Care
Is your “beauty regime” limited to lip-gloss and mascara application in the rear view mirror?

Our fabulous Presenters & Seminars include:

- Introduction by Clare Kumar. Presenter, StreamLife
For Women Who Have Everything- The Quick Guide On Where To Put It!

- Säbeen F. Haque. Toronto Director, Ladies Who Launch
Standing on the Heels of Success

- Safina Khimani. Style Coach & Owner, Faith Style Honouring Your Style
SPONSORED BY MADISON SHOES & ACCESSORIES

- Jessica O’Reilly. Sexologist, Celebrate Sex Inc.
Sex & the Diva

- Tara U. Dawood Esq. CEO, Dawood Capital Management Ltd. LADIESFUND™
Money Is Sexy: Dress Your Finances for Success

SPONSORED BY MADISON SHOES & ACCESSORIES

With special gifts of SATC2 Original Motion Picture Soundtrack (courtesy of Sony Music Canada) and LADIESFUND tees for enthusiastic members of the audience.

- Dr. Kristin Heins. Naturopathic Doctor, Current Health & Wellness -
operating with Urban Health Group
Eat Your Heart Out: The Diva’s Guide to Health and Happiness with Food

- Jane Clapp. Published Author & Fitness Expert, UrbanFitt

- Krista Laugalys. Stylist & Owner, Sugar ‘n’ Spice Studios
What A Girl’s Made Of…

Divas in the City - thriving in the opera of urban life.

Follow this event on Facebook

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entrepreneurship, managing money, money and happiness, spending money

Women and Money: the Last Taboo

October 15th, 2009

Why do so many women relinquish financial control completely over to other people, very often their husbands, but it can be a relationship manager at the bank or simply anyone other than themselves.

This article written by Lianne George and originally published in MacLean’s February 13, 2006 talks about the consequences …

woman-crying

Liz Perle, a former publishing executive in her 50s who lives in San Francisco, was in a plane over the Pacific Ocean when it dawned on her that she had dug herself into a financial hole. Actually, it was more like a crater. Her husband, then posted in Singapore, had decided he no longer wanted to be married - and she was left, a four-year-old in tow, to fly back to the United States with no job, no home and no bank accounts or credit cards in her own name. She had a total of US$1,500 in cash, and it was in her pocket.

“How could someone as smart as I am, and who’s been as independent financially as I’ve been, do something like that?” Perle asks herself, 18 years later, in deep hindsight. She had completely relinquished financial control over her life to her (now ex) husband. And the answer, she says, “is this great politically incorrect thing that sits there like the elephant in the room: I wanted somebody to take care of me and I equate care and cash. That’s it.”

Perle’s epiphany about her own emotionally conflicted relationship with MONEY got her thinking. She began speaking with dozens of other women, more than 200 in all, and with a rainbow of psychology and money experts. What she found is that, overwhelmingly, women’s feelings about their financial lives are ambivalent and bogged down by years of social and cultural baggage. And this is reflected in their actions. The result of her exploration is a new book called Money, a Memoir: Women, Emotions, and Cash.

Unlike the myriad personal finance self-help books lining the shelves, Money, a Memoir is not about how to save, spend or invest. It’s about the peculiar and often irrational behaviour women tend to engage in where money is concerned. Perle says she chose to approach the book as a memoir because of how reticent women generally are to discuss the subject. “We’ve been told money isn’t polite to talk about,” she says. “We know more about our friends’ sex lives than we do their fiscal ones, so I had to tell my story in order for others to open up and tell theirs. I think it was very easy for people to identify with my anxieties because I’m really honest about them. I’m honest about saying, ‘How come I’m a successful businesswoman who won’t look at her Visa bill? Why do I lie about the cost of a new winter coat to my husband? He could care less.’”

One theme that recurred was that women tend to associate money, consciously or not, with love. “For most of recorded history, we weren’t allowed to have money of our own,” Perle writes. “Our path to financial security lay through men.” This legacy, she says, is one reason that even confident, successful women like her have been known to hand over responsibility for money matters to the men in their lives. Being taken care of - being loved - in that way is still something of an unspoken cultural ideal.

Whereas men have a more straightforward relationship with money (they are evaluated in society for their ability to produce it), women are torn between two sets of modern values. On the one hand, says Perle, they want money and are expected to be able to generate it. On the other, they’re still expected to care for their family’s needs first and foremost. The push-and-pull of it all often leads to what Perle calls “magical thinking” - the fantasy that a white knight will take care of all of her financial troubles. This isn’t necessarily a regressive fantasy; the white knight is often not a man at all, but a dream job or maybe a lottery. “The white knight could even be a novel,” she says, as someone who’s spent a lot of time around people with writerly ambitions. “I can’t tell you how many women I spoke to had novels in their drawers. They thought they were going to write the great American or the great Canadian novel.”

One of the difficulties, she says, is that baby boomers are the first generation of women to experience wide-scale financial independence. “We’ve gotten caught in a time warp where our economic realities have changed faster than our expectations and identities,” she writes. The result is a great deal of strange behaviour. “Some women are unbelievable hoarders,” says Perle.”They’re so terrified they’re going to end up bag ladies because they don’t think their husbands know what they’re doing, or they don’t have husbands, so they never spend anything.” Others - “a phenomenal number,” she says - sock money away in secret. Perle’s grandmother first taught her about the concept of a “knipple” (a Yiddish word pronounced kah-nipple) when she was only nine years old. “It’s a woman’s private stash,” her grandmother told her. “Every woman needs money of her own that her husband never knows about. So she can do what she wants. What she needs. Remember that.”

As it turns out, Perle says, women feel money is somewhat immoral, which explains why it is so laden with taboos. This notion is not unique to women, she says. It comes from our puritanical North American roots. And yet women value - and even fetishize - material things. It’s a mixed-up relationship women have learned to navigate by reinventing their wants as needs. They shop not for the life they have, but for a fantasy life in which $100 face creams and gourmet kitchen implements make sense. “When I started writing the book, the average credit card debt in the U.S. was US$8,000,” says Perle. “Now it’s US$9,000.” A large number of women say they avoid opening their credit card statements every month. “They think, ‘I don’t want to face my own appetites,’ ” she says. ” ‘I don’t want to face the fact that I can’t believe I spent $150 for that shirt. I don’t even like it. What was I thinking?’ ”

Perhaps the most inflammatory assertion Perle makes is that the primary reason why women only earn 78 per cent of what men earn is that women simply don’t fight for money the way men do. Women don’t like to look at themselves in material terms, she says. They find it humiliating, even vulgar. They worry they’ll come across as a money-grubber or a gold digger.

There’s a little voice inside every woman, says Perle, that tells her that, when it comes to achieving financial security, her safest path is the path of least resistance. Perle calls this voice her “Inner Stewardess.” “I purposely use that term because it’s so outdated and ludicrous,” she says. “It’s this whole business of if I’m nice, they’ll reward me.” And while the Inner Stewardess may be fading from the home, studies suggest she’s still very active in the workplace - where a man in charge is still very likely to be her gateway to money. “Men are four times more likely to negotiate a first salary,” she says. “They compare it to going to a ball game. Women compare it to going to a dentist.” In her book, Perle cites one 2003 study, conducted at the University of California, Irvine, in which the researcher held mock job interviews with M.B.A. students. She offered everyone US$61,000 for the same position. By the end of the negotiations, the men had settled on an average salary of $68,556, the women, $67,000. “But most revealing,” she writes, “85 per cent of the men said they knew what they were worth. A similar number of women responded that they weren’t sure.”

Ironically, the Inner Stewardess - “with her jaunty little hat and white gloves, tight navy-blue A-line skirt, and nylon hose” - can also be a very good friend. When a woman starts bending herself into weird shapes and giving up her dignity in order to stay attached to money, says Perle, the Stewardess serves as a gentle reminder that jaunty little hats went out a long time ago, along with pointy bras and sanitary belts.


managing money, money and power, security , , , ,

Master Your Money

September 27th, 2009

Sheconomics

Professor Karen Pine and Simonne Gnessen have authored a book advising women how to master their money by understanding and accepting their emotional and complex feelings toward the sexy symbol of purchasing power.

Titled “Sheconomics: Add Power to your Purse with the Ultimate Money Makeover,” the financial guide is a step-by-step action plan for recharging your life with a new found understanding of money.

Respecting and accepting the fact that many women allow their emotional feelings toward money cloud their sound business sense — it may not be PC but studies show it to be too true — Pine and Gnessen set out to write something sensible, practical and implementable.

If you ever engage in retail therapy after a bad breakup or worry about money and don’t know where to go for help?  Then, this book is an ideal financial bible for you.

The Seven Laws of Sheconomics:

Law 1: Take emotional control:
Women need to become more aware of how their emotions affect the way they behave with money.
Law 2: Go beyond beliefs
Understanding that financial beliefs can become reality and that many of them (e.g. ‘I’m no good with money’) are self-limiting.
Law 3: Spend with power
The need to ensure that spending decisions are made for the right reasons and not as a reaction to other pressures.
Law 4: Have goals, will travel
Making spending and saving decisions that take account of the bigger picture and fit in with women’s life plans.
Law 5: Look debt in the face
This is about women facing up to what they owe and deciding how to pay it back.
Law 6: Share financial intimacies
Recognising that secrecy and deception are damaging and the importance of being able to talk openly and honestly about money.
Law 7: Know tomorrow comes
Now, more than ever, women need to take action for a secure future and not delay those all-important decisions.

Sheconomics is a no-nonsense easy-to-follow financial guide, written for women by women

Sheconomics is a no-nonsense easy-to-follow financial guide, written for women by women

Pine and Gnessen encourage readers to accept their past with money and to recognize patterns of their spending and savings behavior in order to take full control in their future.

Although many financial advisers speak and write about mastering money, Pine and Gnessen take this a much needed step further by devising an action plan that is easy to follow.

Their ideas are sound and logical but there are two basic flaws.  First, the book is very long and not always engaging.  With the busy lives most of us lead these days, it’s unlikely many readers — especially those for whom money is already a sore topic — will make there way through more than a third of the book.  Second, although the ideas are sound in theory, it’s quite hard to get one motivated to re-evaluate one’s debt just by reading a book.  Workshops and more interactive forms of conveying this information would probably be more effective.

Professor Karen Pine

Professor Karen Pine

Simonne Gnessen

Simonne Gnessen

Buy a Copy today!

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